The Post-Launch Lull

46 days deep work sprint - now what

For 46 days straight, I was fully immersed in coding Juttu.

Every weekday, every weekend - coffee, coding, lunch run, coding, walk to winddown, meditation, sleep.

I’d collapse at night exhausted and have a few hours of super deep sleep.

Then I’d wake up in the middle of the night (usually exactly at 4am), excited about a new feature or something I still needed to build.

It was an intense, deep-focus period. Probably the most productive I’ve ever been.

And now? The lull.

Post-launch is different. The rush and the excitement of building fades, and what’s left is ambiguity.

Launch day is never as big as you imagine.

We had solid traction on LinkedIn, 10k impressions, 400 website visits of the launch post, 160+ surveys created, 20+ signups.

But PMF doesn’t just happen overnight.

People are loving the product, say it’s fun for the *first time to create surveys* and are slowly discovering the value and the use cases for the “conversational” context-aware follow-up questions.

We even had our first users “hacking” the tools to serve their needs in totally unexpected ways.

All that is exciting, but never the less, we have low 2 digit accounts and 0$ MRR at the time of writing.

What was once clear is now uncertain.

During the build, every next step was obvious. I had a very clear vision. And to be honest wanted to prove to myself that I could build something impressive.

And instead of being hesitant, like before our pivot, I wanted to really make a statement, with a lovable v1.

Ok, big effort, I’ve shown myself I can still code and move fast.

Now, it’s about figuring out the next move in the market.

The shift from execution to iteration.

Instead of just shipping features, it’s about getting feedback, refining positioning, and pushing adoption.

Especially the “growth” part is something, well, I’m still learning.

This phase feels different—but it’s part of the journey.

To be honest I feel depleted. I’ve been taking some half days to explore the city (Seoul, South Korea) and hike in nature. It’s been so needed.

Building in public means sharing not just the highs of launching, but the lows of what comes next.

PS: Go take a minute and enjoy the ride. That’s what I’m doing. The lull is a place to recharge and go touch grass.