Build in public #3: Juttu.co launch

We didn't go viral, but launching happens in waves

Yesterday I pressed publish.

On a new venture, a new SaaS. It’s always scary and exciting and makes things real.

I try to launch quickly, to rip the badaid off, but at the same time I know: First impressions matter.

So yesterday I released a lot of UX improvements that mostly focused on

• making the ONE thing very obvious

  • the one thing I want people to remember. Peoples attention span is not as high as you might think. So, it’s worth just making sure you hone in on one thing. For juttu.co that was “Juttu asks real-time generated questions to provide deeper insights.”

• nothing breaks on mobile

  • even in B2B SaaS, people check stuff first on the phone. They send it to their boss, who checks their mails on the phone. So, you gotta be mobile friendly, even in B2B.

So, how did the launch go?

Great. We didn’t go viral that’s for sure.

Mostly posted on LinkedIn. I have 7k+ followers there and really the only channel where I can reach a lot of people quickly.

We didn’t go viral, that’s for sure. But we got some eyeballs.

Here are the stats 12h post launch:

Here are the website stats 12 hours post-launch.

Conversions are estimated a bit low here, as many people try out the survey creation straight on the landing page, which is not included here.

We had around 30 surveys created in total.

Why this is good news

Nothing broke.

Checking the logs and monitoring feedback channels, nothing went wrong. No survey creation failed, no obvious UI issues, sign-up issues etc.

People got the point

I got a dozen of DMs pointing out how cool the “real time follow-up questions” are. Which, if you remember, is the ONE thing I wanted people to walk away with.

Stay top of mind

People do not create and publish surveys every day.

Now I’m on top of some people’s mind. And it is my job to stay there. So when they create their next survey, they’ll give juttu.co a shot.

Launching as a sequence of events

I was told by somebody smart that launching ONCE is a fallacy. Launching is a chain, a sequence of launches.

This one, the first one, was to get the product out there, visible, in the hands of real people (who are not my friends I forced to test it).

And to see if something breaks.

Now it’s time to improve the product, to overcome people’s objections to adopting the tool. And I’ve gotten a few objections already!

And then also just building brand, continuously getting eyeballs on the product.

After the launch is before the launch.

Onwards.

I’ll keep you posted.

Niko

PS: Obviously check out juttu.co and let me know how I can make it more useful to you!