BTS: week in the life of nomad entrepreneur (vietnam, AI start-up, marathon training)
I'm documenting 0$MRR -> ??? with juttu.co on YouTube
Not sure if you know Daniel Dalen. He runs Ecomflow, an e-commerce fulfillment company, and pulls a ridiculous amount of business through POV-style vlogs on YouTube. No sales pitches, no over-produced nonsense—just a camera, his work, and insights on running a fulfillment business.
It works.
Felt natural to me.
So I’m documenting the daily life of building this startup on YouTube.
In an age of AI generated generic stuff, I think real personality and building real trust is all that matters. Long term at least.
LinkedIn vs. YouTube: Two Different Beasts
I’ll keep LinkedIn going. It’s predictable. Works well for B2B founder-led distribution. I know how to play that game.
But YouTube? Different animal.
• Hard to track impact
• Hard to scale (one video at a time, no “comment to get playbook growth hacks”).
• ROI takes forever
But it compounds.
And it builds something different: proof of work, credibility, and inbound talent.
What’s the Actual Goal?
Do not expect customers from this short or medium term.
More about:
Hiring talent (people work with people they trust)
Compounding (youtube is evergreen, ads or LinkedIn isn’t)
Trust through doing, not telling
This is an experiment. Weekly uploads. No fluff. Will share learnings over the next year.
If anyone’s done this before—hit me up. Would love to learn from people who’ve actually grown a channel this way.
Let’s see where this goes.
Hope you have a great weekend.
Cheers from Vietnam
Niko